AI automation
consultant
Less busywork.
More room for good work.
I'm Brian O'Connor. I help marketing teams automate repetitive research, reporting, and content work. Start with one workflow and a clear measure of success.
What I work with (mostly)
What we can automate
Find pages worth updating, gather search data, and turn the findings into useful briefs. Automate the repetitive preparation while keeping strategy, fact-checking, and publishing decisions in human hands.
Content research & refresh workflows
Spend less time collecting numbers and more time understanding them. Build repeatable workflows that bring data together, flag meaningful changes, and prepare reporting drafts your team can verify and use.
Reporting & analysis workflows
Turn scattered notes, interviews, and source material into structured briefs and first drafts. Build repeatable steps for gathering evidence and checking outputs, with your team making the final editorial decisions.
Research into usable content
Reduce the copying and pasting between your analytics, spreadsheets, CMS, and AI tools. Connect useful steps into a documented workflow, with clear review points and a practical handoff so your team can run it.
Connected marketing tools
Feedback on my marketing work
Judy Wu
Marketing Director, Foodee
Brian has been an irreplaceable partner in SEO.
From auditing and remediation to developing on-page and off-page strategy, Brian always provides actionable insights for clients and builds a pathway to long-term business results.
Nikki Hellyer
VP of Marketing, Toursbylocals
Bringing the perfect blend of strategic vision and hands-on expertise, Brian is a great partner to have for your SEO needs. He seamlessly toggles between big-picture strategy and tactical execution, consistently delivering tangible results. His collaborative spirit and friendly and approachable nature make him an absolute pleasure to work with.
Tim Ellerington
Director of SEO,
Atizia
I had the pleasure of having Brian on the SEO team at Aritzia. While here, Brian displayed his excellent understanding of all aspects of SEO (technical, on-page, off-page and strategy) and brought his incredible team spirit and humour to the role every day. He will be an asset to any business he joins."
Colleen Christison
Copywriter,
Freelance
You can probably find other competent SEO strategists, but will they make you laugh? Will you actually like working with them? With Brian, you don't have to wonder. Also, he's always down to explain the ever-murky waters of SEO to you, and the 'why' behind his strategy. 10/10, would highly recommend!
A marketer who builds practical workflows
I'm Brian O'Connor, a Vancouver-based marketer with experience across SEO, content, and ecommerce. At Thinkific, I built a content refresh workflow using the Google Search Console API and Claude that saved more than 15 hours per month.
We start by mapping one repetitive task and defining what better looks like. Then I build and test a focused workflow, document how it works, and help your team use it. The aim is useful, maintainable automation with human judgment where it matters.
